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Concept development is something you keep improving through the projects and brands you work with. It is something that you have to practice and perfect over the years. For me, as lifestyle professional, communication is the key to success. I get my inspiration from all over the world and bring that to the table when designing. My empathy ensures a desired result and responds to the values and needs of the brand.

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I would describe my style as simple, playfull but daring. Using different techniques and elements depending on the brand, gives me the opportunity to show them what is possible for them. Usually I pick 2 or 3 fonts that fit within the concept, to emphasize on the design itself. Focusing mainly on the images and the vibe around it.